PRG Golf has launched its new officially licensed Guinness Collection, bringing together the world famous stout brand and the most innovative golf accessory manufacturer.
The new collection includes a range of premium headwear, accessories and school essentials inspired by the heritage, character and unmistakable visual identity of Guinness, offering golfers a new way to celebrate the world’s most unique beer brand.
For PRG, partnerships hold a certain importance. Founded in Northern Ireland in 2006, this new collection comes at the right time as the company marks its 20th anniversary this year. The Guinness Collection marks the latest chapter in that journey, bringing together two brands rooted in Ireland with a shared commitment to quality, craftsmanship and heritage.
The starter range includes four main collections, each drawing inspiration from the same material as the Guinness story. The Two Pint Collections feature designs inspired by the famous pint itself, while the Toucan collection celebrates one of the brand’s most enduring symbols. The extensive range also includes iconic collections, while a selection of metal accessories, towels, score card holders, yard books and flags are also available to purchase.
The collections are designed to appeal to golfers and Guinness lovers alike, combining practical functionality with a distinctive style that reflects the brand’s history and personality. A key feature of the launch is the introduction of PrimaTouch, PRG’s new material platform used across all soft goods within The Guinness Collection.
PrimaTouch is an advanced, tightly woven fiber material designed to enhance the performance and refinement of ultra-premium leatherette products. Designed to provide added structure, durability and longevity, the material offers improved resistance to water and stains while helping products maintain their superior appearance over time.
Stephen Riley, CEO of PRG Golf, said: “As a company founded in Northern Ireland, this partnership is something we are incredibly proud of. Guinness is a globally recognized brand, but with a rich Irish heritage and culture, something that is very relevant to PRG.
“This collection allowed our team to create something that honors that heritage while introducing new ideas in design and materials. The launch of PrimaTouch is an important moment for PRG, and we felt there was no better brand than Guinness to showcase it for the first time.”
The Officially Licensed Guinness Collection is available now and includes driver, fairway and rescue covers, blade and mallet putter covers, zip totes, towels, score card holders, yardage books, flags, divot tools, ball markers and bag tags.
For more information and to discover the Guinness Collection, visit www.prg-golf.com
