McLaren Golf has entered the golf equipment market with the introduction of two sets of irons, the Series 1 and Series 3, as well as a range of branded golf bags and accessories.
Ahead of the official launch, McLaren Golf announced the signing of world No. 5 Justin Rose, Ryder Cup legend and LIV Golfer Ian Poulter, and 2014 US Open champion Michelle Wie as tourism industry ambassadors and company investors.
Rose is understood to have spent nearly two years working with McLaren’s R&D team on the design of the new clubs and is fielding a set of Series 1 irons at this week’s Cadillac Championship. As part of the equipment agreement, Rose will also wear the McLaren Golf logo on his clothing and have a custom McLaren Golf bag in papaya orange, the racing colors of the McLaren F1 team.
Speaking about the launch, which was timed to coincide with the Miami Grand Prix of Formula 1, Neil Howie, Chief Executive Officer of McLaren Golf, said: “We have been working for a long time to get to this moment, and there is a real sense of anticipation to see it all come to fruition. Behind the scenes, we have challenged every part of the process – from participation and development of the build quality – from participation and development of the build quality. McLaren. To introduce these instruments to the world and to see them in the hands of golfers it’s incredibly exciting.”
TWO IRON SETS
Those expecting a full range of equipment to be unveiled at the launch were left a little disappointed, with the fledgling golf brand dipping its toe into the market with the launch of two irons, the Series 1, described as a ‘modern tour blade’ for elite players, and the Series 3, a player grade iron said to offer ‘breathing speed, bite’ and feel speed.
Both the Series 1 and Series 3 irons are priced at £360 per club in stock configuration and are sold direct to the consumer via the McLaren Golf website, and through a limited range of specialist fitters, including Club Champions locations in Crawley, Basingstoke and Glasgow, delivery times for new clubs are quoted for first orders 5-5 in the past three weeks.
Also included in the launch is a range of soft goods, including branded golf bags and accessories.
The waiting bag, designed in collaboration with premium bag brand Vessel is priced at £495. Made of synthetic leather, it has a 6-way top with full-length dividers and is offered in a choice of four colors – papaya, black, navy and grey.
The company’s travel ambassadors have all been photographed with McLaren-branded travel bags in the F1 team’s papaya color palette, although they are currently not available to buy on the website.
There’s also a golf glove offered in a choice of two colors (papaya and white) made in collaboration with G/Fore and retailing for £31, as well as a collection of hats (£95/£35), covers (£145) and golf towels (£50).
For more information, visit mclarengolf.com
