West Brom must face rivals Blackburn Rovers to sign their answer to Bruno Fernandes

One of James Morrison’s priorities in the next summer transfer window should be to add more talent to the West Bromwich Albion squad.

The Baggies finished the 2026/27 campaign with 48 goals in 46 Championship games, and only four teams scored fewer goals in the division.

Adding more creative players and goalscorers to the squad should be one of the first things the new West Brom manager looks to do this summer.

In the Premier League, which is where the Baggies want to go, Bruno Fernandes just registered his 20th assist for Manchester United against Nottingham Forest on Sunday.

The Portuguese star is the type of player Morrison needs in his West Brom squad, as he can provide consistent creative quality from open play and set-pieces.

Blackburn are eyeing a move for the Englishman

The Baggies should be in the market to sign a Fernandes-esque talent to ensure their side don’t stagnate in attack as they have been this season.

That is why they should look to enter the race to sign the England player who is being watched by one of their rivals in the Championship.

According to journalist Alan Nixon, via his Patreon, Blackburn Rovers are considering signing attacking midfielder Sam Greenwood. Pogoń Szczecin in the next summer transfer window. The Leeds United youngster joined the Ekstraklasa outfit in the summer of 2025, and English clubs are already looking to bring him back to the Championship.

Blackburn is keeping tabs on his situation and Nixon says they could move in to secure his services if the money is right for them and Greenwood. Now, the Baggies should be aware of Rovers’ interest in the 24-year-old talent and challenge them for his signature when the summer transfer window opens for business.

How Sam Greenwood could be West Brom’s Bruno Fernandes

Greenwood, whose set-piece ability was described as a “weapon” by pundit Noel Whelan, has the potential to become the EFL’s version of Bruno Fernandes if he can take the next step in his development.

While on loan at Preston North End in the Championship last season, the England wizard created 14 ‘big chances’ in 29 games before moving to Poland.

Greenwood, who has scored three goals and created three ‘big chances’ in 15 starts for Poland this season, has shown he can be the EFL’s best creator during his time at Deepdale.

He was the leading creator in a number of 90 creative metrics for Preston, which shows that the potential is there for him to be a talent of Fernandes’ level in the tenth position at West Brom, and Blackburn.

The next step for Greenwood to match Fernandes, is to add more consistency in front of goal as a goalscorer, as the United star has scored 10 or more goals in eight of the past nine seasons.

At the academy level, i The Pogoń Szczecin star has scored 22 goals in 43 appearances for Leeds U21s and 15 goals in 39 appearances for Arsenal U18s, showing his potential to score regularly.

That has yet to translate into first-team football, however, as Greenwood has yet to score more than seven goals in all competitions in a single season at club level.

If he can add consistency as a goalscorer, as he did at youth level, then the English maestro could become West Brom’s version of Bruno Fernandes by being a unique creator and goal threat.

Greenwood’s ability to be an outstanding number ten at Championship level is why the Baggies should compete with Blackburn for his signature, as they have a huge need in attack and the former Leeds talent could be a diamond in the rough.