Aston Villa confident they can agree ‘lucrative’ deal for Jarrod Bown amid Unai Emery’s belief

Aston Villa are expected to be active in the transfer market this summer despite securing Champions League football again.

The club are clearly keeping PSR and FFP in mind as they enter what many close to Villa Park view as another significant financial cycle, and are believed to need to sell players again this summer (The Athletic).

Villa have already been linked with a number of players in a number of positions as Unai Emery looks to strengthen his squad ahead of another competitive campaign.

However, the fact remains that player sales can play a major role in determining how much business Villa can complete.

Morgan Rogers is a name that attracts the strongest interest.

The England international has enjoyed another impressive season and has emerged as a key asset for Arsenal.

Reports this week have suggested that Arsenal are eyeing Rogers as one of their top attacking players and are willing to invest heavily in a deal.

Figures of around 100 million have been regularly mentioned for the striker, but Villa have shown no public desire to sell Rogers.

However, the size of the potential money means speculation about his future continues.

The former Middlesbrough star remains one of Villa’s most valuable assets following another productive campaign, and any major sale will impact Villa’s recruitment plans.

The club are already being linked with a number of potential players this summer.

Goalkeeper Alex Remiro has been mooted as another possible target amid the uncertainty surrounding Emiliano Martínez, while Croatian Martin Baturina has also remained on Villa’s radar after reports earlier this month suggested a bid for an opener had been rejected.

Elsewhere, links with Lloyd Kelly and James Trafford have continued as Villa explore opportunities across the market.

The broader picture is clear. Villa is looking to strengthen, but at the same time, it must always be aware of the financial rules.

That balancing act means that outgoing transfers will have an inbound effect throughout the summer.

Against that background, new reports have highlighted a big attacking name.

Aston Villa are leading the chase for West Ham captain Jarrod Bowen

According to TEAMtalk, Aston Villa are currently leading the race to sign West Ham captain Jarrod Bowen.

The report says that Emery is a big fan of the England international and believes that Bowen would be a good fit for his schedule.

Bowen has been one of West Ham’s most consistent players for several years, and even during a difficult campaign that ended in relegation, he remained one of the standout players.

The winner scored nine Premier League goals and provided 11 assists last season despite West Ham’s struggles, and Villa’s interest is said to be serious.

The report claims that personal terms are not expected to be a major obstacle if talks continue, and Villa are understood to be confident they can agree a ‘lucrative’ contract package for the player.

That confidence does not mean that the transfer will be straightforward.

West Ham are still reluctant to lose one of their most important players, and Bowen has a long-term contract and remains one of London’s key players.

Reports indicate that no formal bid has yet been submitted by Villa, and negotiations are still at an early stage.

Any move would require Villa to look at their financial situation and West Ham’s willingness to keep the player.

Sources cited in recent reports suggest that negotiations for Bowen could start at around £50 million.

Bowen himself is not believed to have sought the transfer.

However, reports indicate that the chance to continue playing Premier League football and compete in the Champions League could be a key factor if negotiations continue.